Silver FIAP for DMKT category. Campaign “Recall Galicia”.
GAS NATURAL COMERCIALIZADORA. "RECALL Galicia"
Year 2006, Galícia, north of Spain. 1.970 forest fires in less than 15 days. Gas Natural, a european multinational
energy company following corporate environmental policy decides to help reforest some of the damage areas with
the "Recall Galicia" campaign.
Direct marketing was used to involve the company’s clients. Enphasis was layed on both objective and emotional
values, participants were directed to a website were they could contribute to the reforestation campaign. We created
"Xosé" , a gallegan foresteer who sends bags of sand and ashes together with a handwritten explanation letter
which contained the link to the site.
The results were extremely effective and 80% of the area was reforested due to this campaign. We also have the
satisfaction of a silver FIAP for the team work done.
JOB DESCRIPTION:
Graphic design at Ogilvy worldwide Barcelona
PIECES:
• Envelope
• Letter
• Photo
• Label
• Presentation model