Product experience. The first hard drive camcorder.
JVC
JVC launched to the market the first hard drive camcorder. They asked Yeti to motivate the sales team.
We started with a marketing direct piece for them to attend the event followed by an experience of the
product benefits.
The experience consisted in three rooms (small, medium and the “hard drive” one) each one with its
own atrezzo symbolizing the existing storage devices at the time. The bigger one, the JVC camcorder
hard drive offered the with full capacity to stored whatever memory they wanted to imagine. Team building
activities and show included.
JOB DESCRIPTION:
Creative team and graphic design working at Yeti*
*Product experience: promotional marketing, creative sampling, event marketing, five senses marketing.