Corporate experience. Adding value to the message
ROYAL bacardi, a new course
The skull bones were a conference at the WTC Barcelona for Bacardi sales employees as their context was
about to change. However, at Yeti, we believed that flesh is quite important too so we made them experience
what really meant this new direction they were going to embark on.
The claim was straight, “A new course for the Royal Bacardi’s caravel”. A new captain was taking the rudder
into the vast sea market and the caravel was ready to begin the journey. A three-day journey, which starts
in land with a conference, it continues at the Aquarium with company meeting, motivational group activities...
and ends as a kickoff sea race and its pertinent celebration dinner.
JOB DESCRIPTION:
Creative team and graphic design working at Yeti*
*Corporate experience: Company meetings, team building, conventions, motivational trips, actionist meetings.