Sales force
The lottery
Under the claim "Get ready to triunph, this xmas you will sell more than ever" we launched a campaign for bartenders and
the salesmen who sell 33 cl. glass Coca-Cola, light and zero to increase the sales in a month period. The creative
team, including account managers, decided the prize to be money as the financial crisis in Spain was starting to hit hard.
We created our particular lottery with bar name personalized coupons. The bar & salesman who bought most bottles
received the big money prize. The rest, as in the lottery, won small money prizes too.
The campaign results were really good. I didn't keep the values but the client asked us to make the proposal for the next
campaign so there is no doubt about it.
Campaign reach: Spain
JOB DESCRIPTION:
Concept and art direction for the Campaign “The Lottery” at Ogilvy Worldwide Barcelona.
PIECES:
• Envelope
• Personalized letters + follow up letters
• Brochure
• Paricipations
• Credit card
• Multimedia presentation