Program "24 hours at your service"
Roca bathrooms,
The objectives to achive with this program were to increase and update the "uncomplete" database the client had of
bathroom installers around Spain as an exchange of technical training courses to improve the overall knowledge as well
to strengh the bond with the brand.
We create an online platform were the installers shall register to get informed of new catalogues, suppliers, ofcial distributors
brand's benefits, promotions, etc. The campaign was spread trough marketing direct, displays at specialized shops and
banners to redirect the traffic to the website and achived the registration.
JOB DESCRIPTION:
Concept & art direction for the program on/off line “24 hours at your service” at Ogilvy Worldwide Barcelona.
PIECES:
• Direct marketing: envelope, personal letter, triptic brochure, sticker
• Installer card
• Outfit T-shirt and waistcoat
• Display in shops
• Web & newsletter. Main sections: Registration, Training, Your tools, Suppliers, Distributors, Roca benefits and promotions